Privacy Policy
We are committed to protecting your privacy. This policy explains what information we collect and how it is used.
Last updated: October 1, 2025
1. Introduction
Vision Center ("we," "our," or "us") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our free vision tools, browse our eye care provider directory, or submit a contact or appointment request. By using our services, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not use our website.
2. Information We Collect
We may collect information that you voluntarily provide when filling out contact forms, appointment request forms, or newsletter sign-up forms. This may include your name, email address, phone number, city or zip code, and any message or question you submit. When you use our free interactive tools — such as the Eye Strain Calculator, Eye Age Calculator, LASIK Cost Calculator, or Prescription Decoder — all inputs and results are processed entirely within your browser and are not transmitted to or stored on our servers. We do not collect any data you enter into our free tools.
We may also automatically collect certain non-personal technical information when you visit our site, including your IP address, browser type and version, operating system, referring URL, pages visited, time spent on pages, and click interactions. This information is collected using cookies, web beacons, and similar tracking technologies for the purpose of website analytics, performance optimization, and improving user experience.
3. How We Use Your Information
Information you voluntarily submit through contact or appointment forms is used solely to respond to your inquiry, schedule consultations, and provide the eye care services or referrals you have requested. We will not use your personal contact information for unsolicited marketing without your explicit consent. Technical analytics data is used to understand how visitors interact with our site, identify performance issues, and improve the quality and relevance of our content and tools. We do not sell, rent, or trade your personal information to third parties for their marketing purposes under any circumstances.
4. Cookies and Tracking Technologies
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us recognize repeat visitors, remember preferences such as language settings, and compile aggregate traffic data. You can instruct your browser to refuse all cookies or to alert you when cookies are being sent. However, some features of our website may not function properly without cookies. We use Google Analytics or similar services to analyze website traffic; these services may set their own cookies as described in their respective privacy policies. You may opt out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.
5. Directory Listings and Third Parties
Our eye care provider directory contains information about optometry clinics, LASIK centers, and related businesses. These businesses are independent of Vision Center, and clicking a "Get Directions" link or external business link will take you to a third-party website such as Google Maps, which operates under its own privacy policy. Vision Center is not responsible for the privacy practices of any third-party websites, and we encourage you to review their policies before providing any personal information to them.
6. Data Security
We implement appropriate administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately through our contact page.
7. Children's Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us and we will promptly delete such information from our records.
8. Your Rights
Depending on your jurisdiction, you may have rights regarding your personal data, including the right to access the information we hold about you, correct inaccurate information, request deletion of your information, or object to certain types of processing. To exercise any of these rights, please reach out through our contact page. We will respond to all legitimate requests within 30 days.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we update the policy, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we are protecting your information.
10. Contact Us
If you have questions about this Privacy Policy or our data practices, please use our contact page or call us at .